Inglewood On Beaufort Branding

A community based group with an aim to improve their local area. It services local businesses and residents through working with the local City and members to improve the area by bettering the high street through murals, greenery and safety issues; lobbying for better lighting, slower speeds on the roads as well as networking opportunities and professional workshops.

The branding is friendly and approachable but businesses would take away the professionalism behind the company. The area has a local landmark, a clock tower and that symbol is integral to the design. The illustration style is graphic with a bit of quirk to reflect the area’s eclectic nature.

The colourways are based on the local Jacaranda trees, which have a lovely purple flowers in Springtime, and the turquoise is based on the beautiful Perth sky.