Val, the owner of Little Poro (Poro is reindeer in Finnish) wanted a Scandi vibe logotype for her luxury glamping shepherd hut. The interior is finished with authentic Scandi touches and no expense spared on the interior, with running hot water, log burner and kitchen inside the hut as well as a log-fuelled heated outdoor Swedish hot tub.
The brand needed to portray the luxury of the hut, but maintain a cool Nordic typographic style. Inspiration is from folk tales from the Scandinavia with graphic images, muted natural colours, with a hit of red that matches the interior perfectly.
‘Poro’ is personified as the reindeer illustration and the traditional use of a heart in folk art runs throughout all illustrations and logo.